North East Connected

Inside the ASMR Craze Sweeping the Nation

A recent survey by marketing agency FATJOE reveals that an astonishing 65% of Brits have fallen under the spell of ASMR videos, claiming them to be better than an orgasm. with 23% confessing to indulging in them secretly. But what exactly is ASMR, and why has it captivated such a significant portion of the British population?


What is ASMR?


ASMR is a sensory experience that many describe as a ‘brain massage’ or ‘tingles’ in response to specific triggers. These can range from the sound of a soft voice to the meticulous act of assembling a piece of furniture. Unlike other forms of entertainment, ASMR doesn’t just engage; it soothes, offering a unique form of relaxation that has attracted millions worldwide.


A Social Revolution


The digital age has ushered in an era of hyperconnectivity, with constant exposure to screens and a relentless stream of information. In this context, ASMR videos serve as a digital antidote to the chaos of everyday life. They offer a space for mindfulness and tranquillity, a refuge for those seeking a moment of peace in a loud world.PLUS it’s a multimillion pound industry now, with creators earning up to £10,000 per month 


Why the Obsession?


The fascination with ASMR can be attributed to several factors:


Stress Relief and Mental Health


In a society where stress levels are at an all-time high, ASMR videos offer a form of stress relief and mental health support. The gentle, calming nature of ASMR content can help reduce anxiety, improve sleep quality, and provide a sense of calm and comfort.


The Novelty Factor


There’s an undeniable novelty to ASMR. It’s a unique blend of intimacy and digital connection that traditional media cannot replicate. This novelty, combined with the personal nature of the triggers, creates a deeply personalised experience that many find addictive.


Digital Intimacy


ASMR videos often simulate a one-on-one interaction, providing a sense of intimacy that is both comforting and captivating. In an age where true connection can sometimes feel scarce, ASMR offers a semblance of human touch and presence.


The Secret Pleasure


The fact that 23% of Brits watch ASMR videos in secret suggests a societal stigma around seeking relaxation and mental health support. This secrecy underscores a broader conversation about the ways we find solace and comfort in the digital age.


Social Media Expert, Tilly Rueas at FATJOE says:


As ASMR continues to grow in popularity, its impact on digital culture and mental health wellness cannot be overstated. The phenomenon represents a shift towards more mindful consumption of digital content, highlighting the human need for relaxation and connection. As we delve deeper into the reasons behind the ASMR obsession, we uncover not just a digital trend, but a profound statement on modern life and the universal quest for calm in a chaotic world.

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