The 2,500 mile bucket list road trip is being driven for the first time, in an electric car.
The official ‘Route 57’ electric car will be driving through Middlesbrough on the 14th April as part of its journey through 57 must-see destinations across England, Wales, Scotland and Ireland. The road trip runs from 6th – 26th April, starting in Plymouth and ending in Galway, visiting villages, towns, and cities along the way – including yours!
The car will be stopping for photos and interviews at selected locations at each destination, for local press. If you would like to be notified where and when to get some pictures and comments, please respond to this release via Ardziv Simonian on firstname.lastname@example.org
Route 57 was designed as the UK and Ireland’s answer to US Route 66, by Jurys Inn Hotels who are supplying accommodation along the way, to the driver and motoring journalist Jess Shanahan. Jess will be doing the road trip in a KIA Soul EV supplied by electric car leasing company DriveElectric, and stopping at charging stations along the route, mapped out by ZapMap.
As well as promoting local tourism, the campaign’s use of an electric vehicle seeks to challenge common myths around electric cars. A recent survey by the AA (infographic available for use as long as credit with a link to source is given) shows that the ‘range’ of an EV is one of the top reasons why people are not buying electric cars. The Route 57 campaign will show that these perceptions do not match reality with today’s green car technology, and that an electric car can drive more than 2,580 miles across four countries.
Jess will be posting updates on the Route 57 website: www.route57.org.uk along with Twitter, Facebook, and Instagram – and taking driving music suggestions through the Twitter hashtag #route57, or adding them directly Route 57 Spotify playlist. Audiobook suggestions are also welcome – Jess will be fittingly listening to Bill Bryson’s ‘Notes from a Small Island’ to begin with.