Both small and multinational businesses can attract new customers using local SEO. A lot of businesses are yet to grasp the intricacies of local SEO. They see it as some kind of myth which is too complicated to handle. That is why it is important that you do research even if you’re going to be outsourcing the work to an agency. If you’re looking for a place to start, you can check out Local Client Takeover local SEO training where you get to learn everything there is to know about local SEO and how to dominate the SERPS.
What is Local SEO?
Sometimes referred to as local search engine marketing, local SEO can be described as an effective way of marketing your local business online. It will help you in promoting your products or services to customers and they will be able to find them at the exact time they’re looking for them.
Local SEO is not a straightforward process but it doesn’t necessarily mean that it is something that you can’t master.
According to statistics from Google, more than 46% of the searches on the internet have a “local intent” This means that people are looking for products or services near them. As a local company, you should be targeting search terms with purchase intent. When someone is looking for “plumber in Texas,” such a person will be looking for a solution. If you’re a plumber who is based in Texas, you will be missing out on such opportunities because your website is not ranking for local search terms.
To improve the visibility of your business, you will need ‘3-pack’ ranking. This the three business listings that appear just below the map when you’re looking for a local search term. It will have details such as phone number of the business, direction, business hours and reviews. You will see an improved number of calls once you start ranking. Every piece of information that is displayed on the local pack will come from your Google My Business Profile.
Google My Business
At this point, you’re probably wondering what is Google My Business. It is simply a platform where you fill in details about your business profile on Google. You will need to fill every detail and be as descriptive as possible about your business. The profile will include a host of information that is submitted by you. There are occasions where you will find that your GMB profile already exists. As long as the details are accurate, you can claim the listing.
Having looked at the basics of Local SEO, it is imperative that we discuss why it is important for your business:
Ranking Higher in Google Search Results
We live in a world where there is cut-throat competition in every avenue you can think of. From plumbers to tree specialists, everyone wants a piece of the online pie. If you’re just starting out, you should know that there will be competition but that doesn’t mean that you’re late to the party.
50% of consumers who are looking for local goods and services on a website end up visiting the store. That means you need to be on the first page of Google in order to gain from the online space. Local SEO will help in optimizing your GMB listing for search engines. Even though you don’t have control over the 3 pack, there are some things that you can do to influence organic ranking in your favor.
Better Customer Experience
Local SEO will work to the benefit of your customers. Almost everything will begin with a search on the internet. You want to make it easy for potential customers to find your business. You can do so by optimizing the listing for Search Engines. Make it easy for the customer to find your information. You don’t want the customers to be lurking around before they can find something to buy. They should find what they’re looking for immediately when they access your website. Your potential customer will still need to see your address even if they live in the neighborhood. It is never good to assume. Local SEO will ensure everything is in order as long as you’re following the right principles.
Once you’ve ranked your business on search engines, there is nothing else you will be paying. Organic traffic has the best conversion rate when it comes to online sales. You can even decide to spend less on pay-per-click advertising because of the free leads you will be getting on a daily basis.