- All-ink from Volkswagen offer available for one day only
- Tattoo artists armed to create bespoke designs
- Offer inspired by Volkswagen fans’ elaborate body art online
Milton Keynes – Volkswagen is celebrating its heritage and fans this spring by offering a free tattoo to anyone who orders a new car.
The one-day offer is called All-ink from Volkswagen – echoing the name of the existing All-in from Volkswagen package that gives customers servicing peace of mind. The offer was inspired by the many loyal Volkswagen fans online, who celebrate their love for the brand and its cars with elaborate tattoos.
New Volkswagen customers will be able to roll up their sleeves and join this growing community of fans. Tattoo artists will be armed and ready to ink designs for anyone ordering a new Volkswagen at a UK Retailer on 1 April. Customers can request their own bespoke designs, perhaps including the VW logo, the Polo badge – to celebrate that car’s 50th anniversary – GTI tartan, a Beetle, a Golf with turbo ink-jection… or how about the letters ID. or something to celebrate a favourite feature, such as the atmosphere icons from the new Wellness in-car app, the phrase ‘hello IDA’ or super-comfy massage seats developed with the help of leading orthopaedic specialists?
Top-notch tattoo aftercare will also be provided, tatisfaction-guaranteed, in line with Volkswagen’s promise of great customer service and the popular All-in from Volkswagen package, which provides motoring peace of mind with servicing, MOT tests and Roadside Assistance (subject to terms).
“We really want to get under the skin of how people identify – or ID. – with Volkswagen, and paint a picture of their loyalty and commitment to the brand,” said Tatiana Prankster, Fabrication Process Manager at Volkswagen UK. “We have an inkling that many customers will draw on the brand’s long heritage for their tattoo designs, while some may want to commemorate the moment they go electric and commit to a change of fuel this April.”
The All-ink from Volkswagen offer is available until midday on Tuesday 1 April.