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How President Biden’s Executive Order On Artificial Intelligence Affects Digital Marketing Business

ByJames Stagman

Nov 1, 2023
A laptop showing some charts

In a significant move on October 30th, President Joe Biden has enacted an executive order that is set to redefine the landscape of artificial intelligence (AI) in the United States. While this order is designed to manage AI-related risks across various sectors, it carries particular implications for the field of marketing, where AI technologies have been transforming the way businesses interact with consumers.

Explore the announcement in more detail here.

At the core of this executive order is a call for rigorous safety testing and stringent reporting requirements for AI systems. Against the backdrop of growing concerns over data privacy, this emphasis is pivotal, and it is poised to bring about significant changes in how marketing professionals use AI tools for activities like targeted advertising, content generation, and consumer insights. Transparency and accountability will take center stage in AI-powered marketing.

Senator Mark Warner, a key voice in the ongoing discussion of AI regulations, has hinted that the current order may only be the beginning, with more comprehensive AI regulations on the horizon.

Privacy protection emerges as a central theme in this executive order, underscoring the message that as AI continues to evolve, companies relying on consumer data to train AI systems must revise their practices within the framework of more robust privacy rules. President Biden, while endorsing AI innovation, is firm in his stance against unethical AI applications and pledges to monitor AI tools that may facilitate discrimination or deception.

Businesses and marketers need to brace themselves for a new regulatory landscape that demands the ethical use of AI and a strong focus on benefiting consumers. The order directs the Federal Trade Commission (FTC) to advocate for fair competition in AI development and use, which could imply that marketing tech firms misusing their dominant positions or acquiring smaller AI startups may face antitrust actions.

Moreover, the order places a spotlight on the need to mitigate bias within AI systems, which could lead to audits of marketing tools for discriminatory practices, especially in areas like ad delivery and dynamic pricing. Consequently, businesses may need to explore privacy-preserving techniques such as federated learning, relying less on direct access to sensitive consumer data.

Embracing ethical AI practices and demonstrating transparency can set businesses apart as consumers increasingly demand fairness and accountability. As the government recruits more AI talent, businesses can anticipate rigorous oversight and audits of AI-powered marketing strategies under these new standards.

President Biden’s executive order on AI has far-reaching implications for the world of marketing. As AI capabilities continue to advance, marketers must proactively adapt by scrutinising their algorithms, minimising data collection, and providing clear communication about their AI applications to maintain trust and navigate the evolving regulatory landscape.

AI is by no means the be all and end all of digital marketing though, in 2023 it’s far more effective to have an agency or freelancer guide your business than it is to rely solely on the likes of ChatGPT. Discover how freelance SEO services can grow your business reach today.