North East Connected

Leadoo Marketing Technologies launches conversational lead generation platform to help UK SMEs – Research shows less than 45% of SMEs felt ready to serve their customers in an online business environment during lockdown – But 63% of businesses in the North of England believe they have taken significant actions to save their business due to the Covid-19 crisis

Leadoo Marketing Technologies (Leadoo MT), the “Never miss a lead again” conversational lead generation martech company, launches its new platform to help UK SMEs update their marketing strategy, fight back in the current business climate and set themselves up for future proofing their business.   Companies operating in the North of England paint a somewhat bleak picture in reaction to Covid-19, with less than half having been ready to serve customers online, or to have digitalised their businesses and to see the need to adapt in the future.

Mikael da Costa, Founder of Leadoo MT said: “We have been seeing unprecedented interest in our chat bot service from businesses wanting to maximise their online business and engagement in the absence of face-to-face opportunities. This is a tough time for small and medium businesses, almost without exception they need more leads and more sales. They now need to make their websites work much harder for them to generate business and make these online improvements at speed.”

Leadoo MT focusses on chatbots for lead generation for SMEs, both B2B and B2C companies, enabling them to digitalise their business, sales and marketing by maximising conversions from website visitors.  To accompany the introduction of its new conversational lead generation platform, Leadoo MT released the results of a survey amongst UK SMEs which reveals the following statistics for the North of England businesses:

Other UK wide industry specific results from the research included:

Leadoo’s automated Inpage chatbots activate passive website visitors, who represent over 90% of all website traffic.  In the first week after lockdown began (23 March), Leadoo MT saw a 50% increase in online conversions among its 600+ clients’ websites across Europe. “People haven’t and won’t stop spending, but companies need to be ready to handle this online engagement. The UK market is particularly responsive to our conversational lead generation approach and we see increases of inbound leads of between 50-100% for UK companies” says da Costa. Leadoo MT therefore warns that those SMEs that continue to deprioritise digitalising their business will find this inactivity backfiring post COVID-19 as buyer behaviours have changed for good.

Smaller SMEs have taken least action in adapting to the crisis, have not invested in digitalising their businesses in online sales and marketing, do not seem to view this crisis as changing the way they will operate in the future and are more unhappy with actions taken by the government to help.  Commenting on this research, da Costa says “We were surprised as we thought perhaps smaller companies would have been more agile than the larger SMEs but it seems they are not adapting well.  Whilst we wouldn’t expect them to invest to the same extent as medium or large companies, we think this lack of action will harm their prospects going forward”.


The new conversational lead generation platform provides an easy to interpret dashboard that empowers SMEs, demystifying digital analytics and helping them understand their website visitors’ behaviour and learn what works best for their business.  The platform:

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