• Sun. Apr 14th, 2024

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Recruitment firm aims to change the face of the industry with new campaign

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A LEADING North East-based recruitment specialist has launched an eye-catching new campaign aimed at ending the industry-wide practice of ‘putting bums on seats’.

The campaign, from Morpeth-based Talentheads, is called ‘More than a Number’.

According to the firm’s founder Sam Spoors, the aim is to end the ‘transactional and numbers based’ recruitment trend of filling vacancies with the quickest and simplest solution.

“Recruitment is a real skill, but far too many firms in the sector simply view their job as filling a job vacancy to tick a box,” said Sam.

“That’s unfair to both the candidate and the company as neither party benefits.

“Too often we find companies have been saddled with staff that don’t fit in with the firm’s values, and vice-versa, which suggests the recruiter has simply seen the candidate as nothing more than a number – and that’s why this campaign is so important.

“It aims to serve as a wake-up call to those who are employing to do what has always been integral to Talentheads, and that is to find the right candidates – not just any candidates.”

Launched by Sam in 2020 with the goal of disrupting the recruitment industry, the company has enjoyed year-on-year growth while attracting a legion of loyal clients who have been wowed by the firm’s unique approach to recruitment.

The team at Talentheads embed themselves within a client’s company so that it truly understands both that firm’s culture and needs in order to find team members that are more than just a CV.

The bespoke approach has resulted in growth of over 300 per cent, a rapidly expanding team and a string of awards – with Sam recently named Entrepreneur of the Year by the North East Chamber of Commerce.

And it has shown Sam that her firm’s unique approach is the “shot in the arm” the recruitment industry needs.

“Recruiters can’t just keep putting bums on seats and then claiming that they’ve done a good job,” she added.

“The approach needs to change and those recruiting need to take a more rounded look at both the needs of the company and the employee, and I’m proud that we are leading the way.”

To help launch the campaign, the Talentheads team took to Newcastle City Centre kitted out in t-shirts with slogans and messages – such as ‘I am more than a CV’ and ‘I am more than 15% of my salary’ – that are integral to the campaign’s messages.

They visited the heart of Newcastle’s business district on Dean and Grey Street, and Sam added: “The message really resonated with our team, and I think that there’s a real demand from businesses in our region for recruitment to be invested in for the long term.”